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Social media plays a big role in the job search process these days, so if you have been avoiding it, it is time to jump in. If you are already on Linkedin (LI), Twitter, and Facebook, make sure your profile is maximized with keywords and you actively network, research and follow companies, and join groups of interest,

If you aren’t familiar with social media, I highly recommend that you learn one social network at time. It is easy to get overwhelmed.

My top pick for jobseekers would be Linkedin, which is the most popular PROFESSIONAL social network. Linkedin has so much to offer a job seeker, providing a platform to get noticed by employers and recruiters. More than 95% of recruiters choose Linkedin as their first place to source candidates for open positions. And, employers go to Linkedin after reviewing resumes of promising candidates.

On Linkedin, you can build a network of hundreds of thousands of contacts, look for jobs, network with those who can help you get connected to a particular company or person, find companies of interest to follow, and join groups of interest to showcase your expertise and to ask questions. Get at least 3 recommendations, which are highly regarded and much more important than the endorsements.

Linkedin has a learning center with video tutorials to learn about its functionality and processes. Or check out Linkedin for Dummies which is very helpful to learn the basics. They even have a dedicated chapter for job seekers. They also have Social Media for Dummies once you are ready to jump into the other popular sites. And, you can always do a search on the internet or on YouTube to learn how to navigate any of the social media sites.


Contrary to what many believe, the best interviewer, not the most qualified, gets the job. So make sure you are prepared.

For phone interviews, stand and smile during the beginning of the interview to help come across energetic and positive. This counters the employer’s inability to read your body language.

Employers say that it is common for candidates to not respond to the actual questions they ask. Listening carefully to each question is critical. People tend to start preparing their answer to a question before they hear it in its entirety. Make sure you pay attention to the whole question.

Determine the 10 top skills for your type of position and prepare success stories for each one to use in interviews. Use the Challenge-Action-Results (C-A-R) method to organize each story. Don’t memorize your answers, but know your talking points for each one so it sounds natural.


Online posting of your resume should be one of many avenues to search for a job. Networking is still the most productive job search method, so use social media or network in person as well.

For security purposes, you may want to consider deleting your address for online resume postings. Make sure you still include city, state, and zip, because some employers use zip codes as keywords.

Keep your resumes stored on job boards active by editing weekly, just a little. This keeps your resume “current” and higher on the list when employers search for candidates and avoids becoming outdated.
Use or or search for niche and local job boards that cater to your industry and profession, rather than relying simply on popular sites, like Monster and CareerBuilder.


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