Some of you have been thinking about it for a long time. Others only thought about it as a last resort. And many will never give it a thought at all. Let’s face it, it isn’t for everyone.
What am I talking about? Entrepreneurship.
I have had a number of clients decide it is time to start their own business … two most recently in the past few months. One, an executive, had a lot of people interested in her, but they couldn’t pay her what her talent and expertise was worth. A potential employer she was networking with asked my client if she would consider consulting instead. She said yes. She has since acquired a second client as well, before she even got her website started to market her new consulting business.
My other client is just tired of working for others. With a successful career in sales and a special ability to talk with just about anyone and gain access to the right people, she wants to provide seminars to teach others what comes naturally to her. She has gained a lot of startup advice from the SCORE organization, which is free advice from retired business professionals. They provide a mentor and there are seminars to guide you on various aspects of starting a business.
So should you consider being a business owner? Have you been struggling to get a job and need some income coming in? Many people turned their lay off during the recession into an opportunity and have successfully made the transition. Before you say “no” to it, do some research, think about what you offer as expertise, what do people turn to you for, and think about unmet needs in the market. How do you take your expertise to fill that unmet need? Do research to decide if there is a market out there and check out who is already doing it and see how they are doing it. What do you have to lose, particularly if you are unemployed?
The trend to start a business is growing. IT has become easier to do so in the technology age and to gain visibility to market your products and services. Many types of businesses only need a computer to get started and online marketing to take off. Don’t get me wrong, that doesn’t mean it is easy!
You have to be self-disciplined and you have to be willing to learn new things and go through the frustration of things not always going right. You have to be able to figure out what went wrong and push forward, even when you don’t feel like it. You have to reach out to other professionals because most of us can’t do everything. What are your strengths and what are your weaknesses. Outsource the things you aren’t good at.
Anyways, I just wanted to put the idea out there. Some of you may just have an “aha” moment and change your life direction!
Check this article on entrepreneurship: http://jamesdebono.com/the-growth-of-entrepreneurship/