It is not unusual for me to hear job seekers talk of their lack of interest in using social media to help them get a job. They are overwhelmed by it all and as I call it “frozen in time” to the days where social media didn’t matter. But those days are gone and so it is time to embrace it. I mean, if it ultimately can help you shorten the job search, why fight it? Doesn’t that make it worth it?
Enlist family members or friends who are already comfortable navigating through social network to help you the first few times to find the information you want. Let them guide you through the “do’s and don’ts.”
For example, Facebook for job search can be very helpful. Ask friends and family to help you find companies on Facebook you are interested in working for. Companies put a wealth of information in the career and other sections of their Facebook page. You can find out about upcoming initiatives, special employment programs, how the company is doing financially. Think of how the employer will view you, if at an interview, you talk about a major effort currently being implemented by that company and how you can help them with it … before they even mention the project. You are likely to be moved to the top of the list!
And quite often, you can find their recruiters names to get in contact with. There is so much more on a Facebook business page than what you can find on company websites. And, you might even find interaction from those who have just gone through an interview with the company or someone who is interested in employment who asks a question that could be of interest to you.
You can learn a lot by reviewing a company’s Facebook page, which can help you write an informative cover letter or prepare for an interview. Companies like to know you have researched their company and this is the perfect way to do that. You can get a better feel for the business culture and environment and what matters to them.